A continuously accelerating product life cycle inherently leads to a more demanding development process, requiring teams to adapt swiftly to changing market needs and technological advancements. Each product development project brings its own set of unique challenges, necessitating a high degree of flexibility and creativity. These qualities are essential for a contemporary development team to innovate effectively and maintain competitiveness. Therefore, fostering an environment that encourages adaptability and imaginative problem-solving is crucial for modern product development success.